For Immediate Release

Media Contact: David Hamel, 602-485-1635

The Permutator: a Must-Have Tool for Online Advertising

New Keyword Phrase Tool Promises Savings to Advertisers

Scottsdale, Ariz. - Sept. 27, 2004 - Pay-per-click (PPC) advertising services such as those offered by Google, Yahoo, and others allow advertisers to reach targeted prospects for just pennies apiece. But pricing for the keyword phrases that drive these services is determined by competitive bidding, and the most common phrases are quickly bid up in price. The best way to get low-priced clicks is to develop a large list of keyword phrases that other advertisers aren't likely to be bidding on.

The Permutator, a new tool from Boxer Software, makes it easy to develop huge lists of keyword phrases in just minutes. The process is simple: keywords are entered into two or more input lists, with related words appearing in the same list. With a single click, The Permutator combines the input keywords in every way possible to generate a large list of keyword phrases. The power of permutation is considerable: three input lists with ten keywords each will result in 1,000 generated keyword phrases.

Additional features make it easy to control the content and format of the generated phrases. Input lists can be designated as optional so that phrases will be generated both with and without those keywords. Keyword phrases can be generated in several formats: unquoted, double-quoted, square-bracketed, spaces omitted, and with a leading minus sign. These formatting options allow advertisers to exploit various keyword strategies on different PPC services. The Permutator also supports embedded bidding and landing page information, in the format used by Google's AdWords service.

The resulting keyword phrase list can be exported to a file in simple list format, or as comma-separated data for importing into a spreadsheet, such as Excel. Lists can also be copied to the clipboard, and then pasted into the user's online account as needed.

The Permutator includes a pair of bonus tools that help users to manage their PPC ad campaigns and assess their results. The Ad Editor allows users to compose new ad copy offline, and enforces the size limits for several major PPC services. This makes it easy to test new ad concepts without logging in to an online account. Tracking return on investment (ROI) is critical in any ad campaign. The Permutator's ROI Calculator helps users compute how their ad campaigns are performing relative to one another, or from month to month.

The Permutator costs $49.99 (USD) and is compatible with all 32- and 64-bit Windows versions. Complete information and a trial version is available at Phone: +1-602-485-1635. email:


Boxer Software was founded in 1991. Its first product, Boxer Text Editor for DOS, quickly earned an enthusiastic following. Since then, Boxer has become the editor-of-choice for thousands of software developers, web programmers, engineers, and academics around the world. The current flagship product, Boxer 10 for Windows, offers an extensive set of text editing tools, including programmable macros, syntax highlighting for numerous programming languages, and extensive search/replace, reformatting, spell-checking, and related tools.